The team revealed that it has an ambitious goal of eventually providing unlimited free Nanu to non-Nanu calls as it amasses users and in turn, advertisers. This sounds like a tactic for word-of-mouth marketing of Nanu via its existing users, but it may be something that works. Michael Nygate says that the number of free minutes and list of countries will grow as more users get on the app, as that will help generate more advertising revenue which can go back into the system to subsidize more calls. You can’t pay for credit even if you may want to. The free calls to landlines can only be made to 41 countries for now, including the US and the UK, while the free calls to mobile phones will only work for Germany, Hungary, India, Ireland, Israel, Singapore, Spain, Thailand, and the US. Meanwhile, the free calls to mobile phones and landlines will probably appeal to many - but initially there will only be 15 free minutes worth of credit for calls to non-Nanu users, and only for the first million who download the app. They designed Nanu from the ground up to equip it with a technology that operates in low-bandwidth environments and is combined with its hybrid network infrastructure. This also helps it stand out from existing apps which include not only Skype, but also Viber and calling services that have been integrated into messaging apps.īehind Nanu is a father-and-son team, Martin and Daniel Nygate, who provided technical solutions to the maritime industry. The 2G angle that Nanu has appeals to emerging markets where mobile networks are still not as developed.
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